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Journal
Insights from the studio
Insights from the studio
Thoughts on photo, video, branding, and the work behind it.
Social Media
Web
Branding
Google Now Shows Instagram Posts in Search: What This Means for Your Brand
Google Now Shows Instagram Posts in Search: What This Means for Your Brand
Since July 2025, Google has been indexing public Instagram posts and Reels in search results. What this means for businesses and how social media and website SEO now reinforce each other.
Since July 2025, Google has been indexing public Instagram posts and Reels in search results. What this means for businesses and how social media and website SEO now reinforce each other.
Branding
Social Media
Do AI-Generated Images and Videos Need to Be Labelled from August 2026? What Swiss Businesses Should Know
Do AI-Generated Images and Videos Need to Be Labelled from August 2026? What Swiss Businesses Should Know
From 2 August 2026, new EU transparency rules apply to AI-generated content. What this actually means for social media content, ad imagery, and video from Swiss businesses and hotels – explained clearly.
From 2 August 2026, new EU transparency rules apply to AI-generated content. What this actually means for social media content, ad imagery, and video from Swiss businesses and hotels – explained clearly.
Branding
Social Media
Camera or Phone? What Actually Makes High-Quality Social Media Content
Camera or Phone? What Actually Makes High-Quality Social Media Content
Is a smartphone enough for professional social media content, or do you need a camera? An honest look at quality, impact, and cost-effectiveness for brands in Zug, Zurich, and beyond.
Is a smartphone enough for professional social media content, or do you need a camera? An honest look at quality, impact, and cost-effectiveness for brands in Zug, Zurich, and beyond.